Thursday, March 28, 2013

Do You Stand Out?

That’s what I like to ask our clients from the very beginning.

It’s the basis for everything we do at Creative Source. Do you stand out? Does your message? Your reputation? Your product?

People can come up with a thousand different theories about marketing—and they have. But the bottom line is, you want to grow your business. You want to generate leads. You want to expand your customer base. And you can’t do it by blending in with everybody else.

You need to stand out.

The same holds true in your career, and in life. We all want to be successful. We want to be in control of our careers. We want to live fulfilling lives, in good health, with enough money to be comfortable and do the things we enjoy.

To get ahead in the workplace, you need to be better than average. You need to be better than good. You need to be great. You need to stand out.

Ever notice what they say in Hollywood when they announce the Academy awards? “The Oscar for outstanding performance by…”

We appreciate things that are better than average, and like things that are good. But we reward things that are outstanding.

That’s the purpose of this blog. I’ll share examples of what I call standout performance, learned and observed over my years in marketing. I’ll share client stories, personal anecdotes, or just things I’ve heard along the way.

The goal is to remain focused on that one concept: To be at the front of the pack, you have to stand out from the rest of the herd.

See you up front.

MIKE BOYD is president of Creative Source,
a marketing solutions company in Canton, Ohio. Click here to visit them online.