It’s that time of year again, when the orange barrels are back out in full force on Ohio’s roads. Once winter subsides, road construction is the norm across the state.
In fact, we become so accustomed to it that we hardly notice they’re there. Depending on where we live and work, we pass by hundreds, sometimes thousands, on a daily basis. They’re little more than an orange blur.
So we take them for granted. They’re unremarkable. No single barrel stands out.
But what if one did? What if one barrel along the side of the road was different? What if it was a different color, with a different colored flashing light? I bet you’d notice.
And that got me to thinking: It’s no different with your business. If you don’t do something to stand out, you’ll be lost in the marketplace—just like those orange barrels get lost along the highway.
So what are you doing to make your customers notice you? What are you doing to make sure your message gets through? It’s all about branding—about making your name and your business memorable.
It’s a noisy world out there, and a competitive one. What are you doing to stand out?
MIKE BOYD is president of Creative Source,
a marketing solutions company in Canton, Ohio. Click here to visit them online.