Tuesday, April 28, 2015

What's Your Excuse?

Recently we were contacted by three different organizations—Jackson Township, The Repository, and AultCare. They all needed signs and banners, and for the same reason: They’re celebrating anniversaries.

AultCare 30th Anniversary banners on display
AultCare, a Canton-based health insurance company, is 30 years old. Meanwhile, Canton’s daily newspaper, The Repository, and neighboring Jackson Township are each celebrating their 200th year of existence.

So we went to work assisting them with the graphics and displays they needed to commemorate their respective milestones.

What about you? What’s your excuse? By that I mean, what might provide you with a good excuse for celebrating a milestone of your own? Are you overlooking anything that, with a little planning and creativity, you could be celebrating?

It doesn’t have to be a major anniversary, either. After all, we don’t just celebrate our milestone wedding anniversaries. We celebrate every year. Any reason to celebrate is a good one.

A colleague of mine told me the story of how he went to work years ago for a small university, which at the time was 44 years old. He suggested to the president that, rather than just wait for their 50th anniversary, they go ahead and celebrate the 45th as well. The president thought it was odd, but gave the okay, and it turned out to be a smart move. They received widespread media coverage, hosted luncheons and banquets for the community, had a concert series, and raised awareness (and money) for the university.

Look for an anniversary or other event to commemorate, and make a splash. Banners and signs are just one element, but an important one, because they increase visibility with the public and with your staff. So make your plans, carry them out, and have a party. Any excuse is a good one, especially where anniversaries and other milestones are concerned. 

What's your excuse?

MIKE BOYD is president of Creative Source. Clients looking for sign companies in Canton, Ohio
and the surrounding region look to Mike and his staff for creative marketing solutions.