To Thine Own Self Be True

I turn down work all the time.

Sound crazy? It’s not, and it shouldn’t be for you, either.

At Creative Source, we do certain things very well: Banners. Displays. Graphics.

We do them professionally, accurately and quickly. Clients looking for sign companies in Canton, Ohio and the surrounding region come to us for visual marketing solutions. These include shopping malls, banks, hospitals, schools, doctors, dentists, lawyers, manufacturers and more.

Dave Hess and I broke into the business two decades ago at Camelot Music, in the marketing and advertising department.  A big part of our job was to design and produce signs, displays and banners for more than 400 retail stores nationwide.

Along the way we learned that more than 90 percent of communication is non-verbal. What’s more, we humans process visuals 60,000 times faster than text. How many times have you heard people say, “I’ll believe it when I see it?” That’s not just a saying; it’s the truth.

We capitalize on that fact by producing great graphics for our clients.

So why do I turn down work? Because sometimes people ask me if we produce advertising campaigns. Or radio commercials. Or websites. And I tell them no.

Could we? Maybe. Probably. But that’s not who we are.

At Creative Source, we’ve found that the key to standout performance is to know what we do, and do it better than anyone else.

Banners. Displays. Graphics. We’re a one-stop shop for creative visual solutions.

Is your brand clearly defined? If not, identify the key products or services that propel your business forward, and focus on those.

We can’t be all things to all people. But if we’re the right things to the right people, we have a better chance of standing out and being a success.

MIKE BOYD is president of Creative Source. Clients looking for sign companies in Canton, Ohio

and the surrounding region come to Mike and his staff for creative marketing solutions.