Banners, signs and displays are everywhere—but are people getting the message?
Have you ever been driving down the road and spotted a sign
with so many words on it that you don’t know where to begin reading?
You glance over, decide “I can’t read all that!” and turn
your attention back to the road in front of you.
The sign might have been colorful, or contained a strong
visual—maybe a photo, or a logo. But, because it tried to do too much, the
message got lost.
We see it all the time in our business.
It’s been estimated that we’re bombarded with 2,000 images a
day. In larger cities like New York, that number jumps to as many as 5,000.
Sides of buses. Floors. Windows. Pens. Receipts. Websites. Shopping bags. You
name it—if there’s space available, it probably has a sign or an image or an
advertisement on it.
We’re battling sensory overload. That’s why, when it comes
to your banners, signs and displays, it’s important to communicate quickly and
clearly.
On one hand, the “tricks of the trade” aren’t tricks at all.
They’re common sense. Shape, size, color and location all affect visibility.
Ignore any one of them, and you’ve got problems.
Likewise, the font you choose, and the size you make it,
affect readability.
On the other hand, you’d be surprised at the number of
companies that take a do-it-yourself approach when it comes to graphically
displaying their message. Knowing what message you want to convey is one thing;
knowing how to do it effectively is another.
At Creative Source, we pride ourselves in being experts in
the creation and printing of banners, signs and displays that cut through the
clutter and reach your intended audience. We’ve been in the business for 30
years and know what works and why.
Standing out and getting your message noticed doesn’t have
to be a mystery. It just has to be done right.
MIKE BOYD is president of Creative Source. Clients looking for sign companies in Canton, Ohio
and the surrounding region look to Mike and his staff for creative marketing solutions.
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